I’m proud to be the face of independent green beauty brand, Root in 2017!

The Finished Look

Root won a special place in my heart from the moment I first tried their products; I knew that I’d found something special. I’m beyond thrilled to share my love of their products and am excited to be a part of what is sure to be the biggest year yet for them!

You can follow me for daily product tips, inspiration, and looks on my Spokesmodel Instagram account @rootprettykelly! You can also connect with Root @rootpretty on Instagram, Facebook, and Twitter, on Snaptchat @rootsnaps, and online at! Find monthly tutorials and posts by me on the Pretty Blog and Root’s YouTube as well!

I believe in Root for a multitude of reasons. I can confidently say that out of all of the nontoxic and organic cosmetics I have tried from various brands, theirs are the most affordable for the quality. Their products are consistently some of the most long wearing and high performing that I’ve used. It wasn’t until I found Root that I thought “I’m not going to miss my conventional makeup at all!” On top skincare2-1of makeup, Root also offers effective and affordable skincare, haircare, and even home care products!

Not only do I confidently believe in this Iowa-based company’s products, I believe in the founder – Krista Dolash. I had the pleasure of meeting Krista and talking with her about her absolute devotion to Root and creating only the best and safest product possible. You can be sure that anything donning the Root logo is crafted from natural and organic ingredients that are sourced within the US, responsibly, and with purity in mind at all times. Additionally, they are cruelty free, vegan, and gluten free!

With over 40 foundation shades, Root is also paving the way for greater diversity in the green beauty community, which I am a huge supporter of!



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