Nontoxic Beauty

I have always been a makeup lover. As an artist, I think I’m drawn to most things that allow for visual expression. However, when I learned what was lurking in my coveted products, I quickly realized that using them simply didn’t line up with my lifestyle view.

I began the transition in May of 2016 from conventional beauty to nontoxic beauty, with my health in mind. I had no idea previously that kellyross_boldlookcosmetic products (drugstore and high end alike) contain cancer-causing impurities, toxins that disrupt our hormones, reproductive systems, and neurological systems, ingredients that are harmful to our environment, and much more. You may have heard the term ‘Green Beauty’ more often than ‘Nontoxic Beauty,’ but to me these two terms are interchangeable! I personally prefer to say nontoxic, as I believe it highlights more clearly what I oppose in cosmetics.

When I feature beauty products, including skincare, on any of my platforms, you can be sure that they are…

  • Crafted from minimal, organic and truly natural ingredients.
  • Free of Parabens, Phthalates, and Sulfates
  • Free of Petroleum and Petroleum Byproducts
  • Free of harmful fillers such as Bismuth Oxychloride and Talc
  • Non-nano
  • Not colored with Synthetic Dyes
  • Cruelty Free and in most cases, Vegan

I love debunking myths about nontoxic beauty; the industry unfortunately comes with many preconceived notions. It’s not true that by choosing nontoxic beauty you limit your options in terms of colors or formula variety. It’s not true that nontoxic beauty performs worse, is less long wearing, and less effective than conventional products. It is not true that nontoxic beauty products cannot nourish your skin as well as conventional products.

My goal is to help prove that nontoxic beauty products cannot only replace the conventional products you use daily, but can do their jobs better!



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